Acquire and Retain Customers Using Social Media Marketing Platforms

We deploy user-generated content platforms for driving customer acquisition and retention.

Our platforms use a hosted software model with a domain name of your choice. Most of the functionality is ready ‘out of the box’. We fine tune the platform for your specific requirements and branding and you’re ready to go!

Products We Deploy

Thought leadership Communities - click here to see an example

Also called ‘social news’ in web 2.0. Like an online industry publication. Instead of a reporters and a central editor, your brand community contributes the content. Readers decide what they like, and vote for it. The most popular pieces make it to the front page. Peer reviewed, aggregated content, that changes daily, will invite repeat visits and exposures to your brand and products.

Wikis

Central encyclopedic authority site. Users make entries directly into a wiki page from their browser on topics, technologies, and ideas specific to your industry. Over time a wiki can become the definitive source for information about your industry.

Social Networks

An exchange for customers, partners, prospects and employees to network, share ideas, and solve problems. Just like MySpace and Facebook trade on social interactions, a branded social network will trade on the collective interest and enthusiasm of your brand community.

Why Social Media for B2B Marketing?

Social media platforms are persistent thought leadership communities which provide your prospects and customers the opportunity to interact with your brand and products on a regular basis.

The content is user-generated and tagged in the language of your industry (called a folksonomy). The result is an authority site of aggregated content generated and refreshed by your brand community.

95% of your corporate website visitors are not ready to buy at the time of a first visit. Getting a repeat visit is challenging. Social media platforms drive repeat visits. Repeat visits greatly increase the chances to engage prospects with relevant content at the time they are ready to buy.

Convert Visitors to Customers

Our platforms have embedded prospect conversion tools so when relevant content triggers a buying response a prospect can contact you on-demand.

• Registration – Require registration to contribute content, vote, and leave comments.
• Click to Chat – Should be available on all pages. Provides the immediacy of the phone, while reducing the natural apprehension some have of dealing with salespeople directly. Agents can work with multiple leads at one time.
• Context sensitive product ‘Ads’ – Serve ads that click through to your product site, just like ads Google serves along side search results.
• Phone and e-mail
• Measurement – Visitors can be tracked from when they enter a platform, to a sales action all in one system that does not require integration with multiple outside vendors.

What Next?

Call us today or e-mail to set an appointment for a free consultation to find out if social media marketing is right for your company.

Brian King
brian.king@beetoobee.com
415-420-5610